Creating an e-commerce website is no longer a challenge exclusive to programmers—it has become a necessity for any business looking to grow in the digital space.
With modern technologies, a website serves as your company’s business card, strengthening credibility and connecting your brand with customers. Want to attract more opportunities and make your business stand out? Keep reading to learn how a website can help.
Why do you need an e-commerce website?
According to a study published in 2024, around 70% of companies with a website made sales through this channel. Additionally, internet access is already a reality for about 84% of the Brazilian population, according to the TIC Domicílios 2023 survey.
These data highlight the need to build an e-commerce website designed with usability and user experience in mind. By doing so, businesses can increase sales and, consequently, profitability.
It is also worth noting that, in Brazil alone, this type of platform generated over R$190 billion in a single year, according to a study released by the Federal Government in 2024.
What are the benefits of having a website?
In addition to the data mentioned above, using a website for e-commerce can offer several other advantages for your business. Want to learn more? Keep reading.
Generates business opportunities
An e-commerce platform significantly expands sales opportunities, allowing your business to reach a much larger audience than a physical store. It serves as a digital storefront, available 24/7.
This reality enables consumers from different locations to browse and purchase products at any time. Additionally, the creation of targeted strategies, such as promotions and marketing campaigns, can attract new customers and foster loyalty among existing ones.
Finally, it’s worth mentioning that integrating tools into your website enables personalized offers. Around 71% of consumers seek personalized experiences, according to McKinsey.
Improves customer relationships
An e-commerce website also enhances communication with customers. It offers features like live chat, chatbot support, and social media integration, fostering quick and engaging interactions.
The website can also provide informative content, such as blogs and tutorials, strengthening relationships with the target audience. This closeness improves the customer experience and contributes to higher satisfaction and loyalty.
In other words, incorporating e-commerce into your business strategy is not just about adding another sales channel—it’s about creating a platform for ongoing customer engagement.
Increases visibility
A company becomes more visible in the digital world by launching an e-commerce platform, especially when combined with SEO (Search Engine Optimization) strategies.
This means that products or services offered can be easily found through Google searches and other search engines. This visibility attracts visitors and builds brand authority, conveying professionalism and trust.
With well-structured pages, attractive design, and clear information, your website projects a solid image to the public. Additionally, customer reviews and positive testimonials help reinforce your company’s reputation, increasing conversion chances.
Strengthens the brand
The combination of paid campaigns, such as Google Ads, and organic strategies, like content marketing, delivers precise and measurable results, strengthening your company’s reputation through e-commerce.
Meanwhile, tools like Google Analytics allow businesses to track key metrics, such as conversion rate, average order value, and return on investment (ROI).
It’s important to remember that e-commerce-focused digital marketing is highly customizable, enabling businesses to segment campaigns for specific audiences based on demographics or browsing behavior. This is crucial for maximizing results with optimized investments.
How to build your company’s website?
Below are some key steps to help you create a successful website that enhances your brand’s results. Check them out!
Choose a domain
The domain is your website’s address. To register it, check availability through specialized hosting services. Then, choose a name that is easy to remember and aligns with your brand.
Once purchased, the domain will serve as your gateway to the web. Popular extensions include “.com” and “.com.br,” but there are other options to fit your business model.
Select a hosting service
Hosting is where your website’s data is stored. There are various types, including:
- Shared hosting: Generally the most affordable but offers fewer resources since it shares space with other websites.
- Dedicated hosting: Provides more exclusivity but requires a higher investment, which may be justified depending on your e-commerce traffic.
- Cloud hosting: Scalable and reliable, ensuring stability and automatic backups.
When choosing a hosting service, opt for one that fits your budget and prioritizes reliability to prevent downtime and slow performance.
Define the layout
Your website’s layout reflects your company’s visual identity and should be simple, functional, and attractive. Choose colors and design elements that match your brand without compromising usability.
There are pre-designed templates available through specialized platforms that help you create a professional website with ease. However, always remember that a user-friendly design enhances engagement and improves the overall experience.
Partner with a specialized company
Working with a specialized company like Corebiz makes a significant difference when creating a website or e-commerce platform. With proven expertise in digital strategies, we offer tailored solutions that integrate technology, design, and marketing to meet your business’s specific needs.
Additionally, we enable seamless integration with leading platforms such as VTEX. Not to mention, we provide ongoing support to ensure high performance and scalability.
Now that you understand the necessity of having an e-commerce website and how it can benefit your business strategy, it’s time to take the first step. Partner with Corebiz to develop your platform and gain access to a dedicated team that combines innovation with measurable results in the digital space.
Contact our team of specialists today to learn more about our solutions!
