Corebiz, a leading provider of e-commerce services in Latin America, is already exploring the potential of TikTok Shop, the platform’s new marketplace that promises to revolutionize e-commerce in Brazil. Brands can leverage the opportunities of this new sales channel by using personalized strategies to maximize conversions.
TikTok Shop allows businesses to list products directly on the platform, integrating entertainment and shopping through short videos, live streams, and affiliate marketing. The tool, which generated $32.6 billion globally in 2024, represents a major opportunity for Brazilian brands looking to connect with consumers in innovative ways.
Corebiz and TikTok Shop
With the growing adoption of social commerce, Corebiz positions itself as a strategic partner for companies that want to enter TikTok Shop in a structured way. The company offers full support in campaign creation, store integration, and the development of digital marketing actions focused on conversion.
“TikTok Shop will transform e-commerce by combining engagement and shopping experience. Integration with influencers and affiliate marketing significantly increases conversion potential. We are ready to guide brands on this journey and maximize their results on the platform,” says Felipe Macedo, co-CEO and Founder of Corebiz.
Trends and Transformations
In the United States, 45% of consumers using TikTok Shop purchase clothing items, while 44% buy beauty and personal care products. During Black Friday 2023, the platform generated approximately $100 million in sales in a single day, tripling the results from the previous year.
In Brazil, where more than 50% of the population uses TikTok, expectations are high. Small and medium-sized entrepreneurs will have a privileged space to expand sales. Adoption of the tool will be gradual, starting with selected brands and sellers and expanding to more users in the coming months.
How does TikTok Shop work?
The tool offers an integrated shopping experience with several features to drive sales:
- Integrated store: products can be found in the shopping tab, in videos, live streams, and the brand’s profile.
- Live shopping: sellers host live streams to showcase products, answer questions, and encourage real-time purchases.
- Influencer partnerships: creators can promote products and earn commissions on sales through the affiliate program.
- Simplified management: the platform provides tools for inventory, order, and marketing campaign management.
- Integration with e-commerce platforms: support for Shopify and other solutions via API, enabling efficient omnichannel operations.
