In recent years, e-commerce has become a key pillar for brands looking to reach a broader audience and offer personalized shopping experiences. With an already established digital maturity, BAW Clothing, one of the leading streetwear brands in Brazil, took a new strategic step by launching the brand’s new App Commerce.
The results were impressive just a few months after the launch, and today the brand delivers a complete shopping experience through the app, staying closer to its consumers and gradually improving its digital performance.
In this article, you will see how this digital transformation happened and the main benefits BAW gained through its collaboration with the expert teams from Corebiz and Mobfiq, the SaaS App Commerce platform chosen by the company.
About BAW
BAW Clothing, part of the Arezzo&Co group, is one of the most recognized streetwear brands in Brazil. Founded in 2014 in the Bom Retiro neighborhood of São Paulo, BAW operates a fully digital business model (D2C) and launches new collections every two weeks, with a portfolio of over 15,000 SKUs. The brand stands out for challenging traditional aesthetic standards and offering gender-neutral pieces, reinforcing its mission to democratize fashion.
Business Challenges
Despite its success and established digital presence, the brand aimed to improve its e-commerce metrics and get closer to its consumers. Some of the main challenges included:
- Increasing the conversion rate.
- Building customer loyalty, boosting repurchase and retention rates.
- Making traffic and acquisition investments more efficient, maximizing profitability.
To overcome these challenges, having a dedicated app became a decisive solution for the brand, and Mobfiq, along with the Corebiz expert team, was BAW’s chosen platform to bring this project to life and support the launch of its new app.
Solution
The Mobfiq platform provided a complete, personalized, and efficient App Commerce solution. Combined with the strategic partnership with Corebiz, the app was developed in just 17 days, offering numerous features that transformed the shopping experience:
- Intuitive Flow: Customer convenience with product availability checks and in-store pickup options.
- Virtual Fitting Room, Easy Exchange, and Salesperson Code: Features aligned with fashion industry demands.
- MicroStore and InstaShop: Increased user engagement and retention within the app.
- Strategic consulting from Corebiz and Mobfiq for customer acquisition and engagement.
Impressive Results
The results were remarkable and exceeded BAW’s expectations within just a few months of operation:
- 537% increase in revenue.
- 179% growth in the number of orders.
- 5 times higher conversion than the web version.
- 16 times higher conversion per user than the web version.
- 11 times higher retention and engagement than the web version.
These numbers reflect the positive impact of BAW’s move, and the results did not stop there. The brand continues to grow and optimize e-commerce performance through the app.
“Bringing Mobfiq to BAW was a perfect strategy for our customer profile. We achieved significant incremental revenue within the first 45 days of use. The app allowed our customers to have a smooth and fast shopping experience, with features that simplify everything from navigation to checkout, increasing retention and conversion,” says Rodrigo Silva, Head of E-commerce at BAW.
BAW Clothing’s experience with migrating to the Mobfiq App shows that investing in omnichannel solutions can be a game-changer for brands looking to grow in the digital space. The convenience and personalization offered by the app allowed BAW to better meet its customers’ needs while reaching new levels of revenue and engagement.
If you want to transform your e-commerce into an app and take advantage of a fully integrated SaaS App Commerce platform with VTEX, talk to our consultants and discover how Mobfiq can boost your business.
