Immersive experiences have emerged as a strategic resource to make online shopping not only efficient but also engaging and captivating. While virtual shopping once stood out for its convenience, it now incorporates sensory elements that create emotional connections. Technologies such as Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI) allow consumers to interact with products before purchasing, reducing uncertainty and increasing satisfaction.
This trend has been observed and highlighted by Corebiz, a global leader in e-commerce solutions. The company points out that immersive experiences will be at the core of digital strategies, making online commerce more dynamic and appealing.
Innovative companies are already using these technologies to enhance the customer journey. Here are some possibilities:
- Virtual try-ons: Brands like Sephora and Nike use AR to let consumers digitally try on clothing, makeup, and accessories.
- Interactive showrooms: VR enables store visits and detailed product visualization, a common strategy among luxury brands and car manufacturers.
- AI-powered personalization: Algorithms analyze preferences and behaviors to deliver tailored recommendations.
Beyond boosting engagement, these solutions directly impact conversion and retention rates. Interactivity throughout the shopping journey builds trust, reduces returns, and strengthens the brand relationship.
“Immersive shopping experiences transform journeys, drive loyalty, and position brands ahead in e-commerce”.
says Douglas Bortoliero
By 2026, e-commerce will account for up to 25% of retail sales in the U.S., with an annual growth rate of 15% through 2029. Additionally, 72% of businesses already use AI, highlighting the ongoing acceleration of digitalization.
With consumers increasingly connected and accustomed to the convenience of accessing products at their fingertips, brands that deliver memorable experiences and meet the expectations of this on-the-move shopper will lead the way in digital commerce.
Written by:
Douglas Bortoliero,
Diretor de Estratégia de E-commerce
at Corebiz
