The mobile communication pioneer joined forces with Corebiz and VTEX to unify its B2B and D2C channels, achieving an impressive 25% monthly growth in its conversion rate. Learn more about the full case in this article.
About Motorola
Founded in 1928 and present in 39 countries, Motorola is one of the leading smartphone sellers, with a primary focus on bringing the best technologies to people’s lives, enabling access to cutting-edge mobile products and services that make everyday life easier and more enjoyable for everyone.
Motorola’s Challenge
In a segment that grows more competitive every year, driven by innovation and technology, staying ahead of the competition and adapting quickly to the market is crucial.
With this goal in mind, Motorola sought opportunities to expand its digital presence and broaden its D2C (Direct-to-Consumer) product strategy globally. Corebiz was selected to lead this project with the brand and implement the new sales channel through the VTEX platform.
Corebiz Solution
By deciding to unify B2B and D2C orders into a single channel, Motorola reorganized its e-commerce operations to support this model, launching sites in over 30 countries, 11 of which were launched in just 2 weeks—an impressive timeline considering the company’s size and the complexity of the project.
Corebiz partnered with Motorola throughout this entire process, alongside the VTEX team.
The flexibility of VTEX’s low-code platform, combined with a team of Motorola and Corebiz developers, was critical to the project’s success. This collaboration enabled an efficient integration process, propelling the global brand to a new level in its digital transformation journey.
Results Achieved
- 25% increase in conversion rate
- 30% reduction in delivery time across Europe
- 11 stores launched in just 14 days
Corebiz works to meet all your e-commerce needs from end to end. We develop customized, highly complex projects for any business model: B2C, B2B, Marketplace, App, and more.
With over a thousand projects delivered in Europe and Latin America for major players across various industries, contact one of our consultants to discover how we can optimize your e-commerce strategies.
