Heuristics and UX: How to Improve the User Journey in E-commerce
Everyone has left a website without buying anything simply because something didn’t flow. Maybe the button wasn’t where you expected
How to Create an E-commerce Calendar and Take Advantage of Seasonal Dates
Whether you’re a marketing professional or not, you already know that holiday dates significantly drive the market, and increasingly shape
Customer Data Platform (CDP): How to Unify Data to Drive E-commerce Sales
In a landscape where customers interact through multiple channels simultaneously, having all information in one place is no longer a
Chargeback and PSP: How to Prevent Fraud and Optimize Payments in E-commerce
Selling online is nothing new. However, what constantly changes is the environment in which these transactions occur. With consumers increasingly
ROAS in Digital Marketing: How to Calculate and Optimize Return on Ad Spend
For example, if an online store spent R$2,000 on ads and generated R$8,000 in sales, the ROAS would be 4.
Cart Abandonment Recovery: Advanced Strategies to Boost Revenue
eneric emails. While there’s a basic formula you can follow, you should always tailor it to your business. Still, know
CRM & Marketing: How to Boost Customer Acquisition and Retention
If digital marketing has taught us anything, it’s that without data, everything is just guesswork. But having information isn’t enough.
Unified Commerce: The evolution of digital retail
Have you ever walked into a store, searched for a product on your phone, then tried to complete the purchase
Copilot Commerce: understand how this personalization and checkout strategy works
The use of Artificial Intelligence (AI) in e-commerce enables numerous business advantages. Copilot is a prime example, emerging as an