A renowned luxury beauty brand turned to Corebiz to design a more fluid and optimized shopping experience for its e-commerce, ensuring a more efficient and appealing journey for its customers.
Challenge
Create an online store that faithfully reflects the in-store experience of the brand’s physical locations across Latin America. This challenge required meticulous attention to detail, as it was crucial to maintain the brand’s exclusivity and prestige in the digital environment.
Although the brand already had an online presence, its focus was still on traditional retail sales. However, the company recognized the need to adapt to new digital market realities and explore new sales strategies, such as launching an e-commerce platform for Latin America.
The main goal was not only to sell but also to strengthen the brand, showcase its products, and offer a unique and exclusive shopping experience. In summary, the challenge was to:
- Reflect the brand’s exclusivity and prestige
- Offer a unique and exclusive shopping experience
- Maintain consistency across all brand touchpoints
- Adapt to the needs of the Latin American digital market
Solution
To achieve this goal, we implemented a series of innovative strategies that challenged traditional UX standards. From in-depth industry trend research to meticulous design and symbolic personalization of the purchase process, every element was carefully considered to create an experience worthy of the brand. Key initiatives included:
1. Prioritizing the Brand Experience
Striking hero banner: The main banner on the website was designed with an editorial aesthetic, similar to that of a high-end magazine. This elegant and sophisticated design presents the brand and its products attractively, maintaining an image of exclusivity and high quality. Unlike other e-commerces, this site does not aim to push sales at any cost—it positions itself as an extension of the brand. We recommended limiting banners to 3 to 4 to avoid visual overload and preserve exclusivity.
No promotions: The brand prioritizes perception and prestige above all else, seeking global recognition through an experience that reinforces its image. As such, its e-commerce does not follow the traditional discount and promotion logic. This strategy aims to preserve product value and focus on quality and exclusivity, avoiding any form of devaluation.
2. Pixel Perfect Design
In the Latin American e-commerce site, pixel perfect execution was essential to maintain visual consistency and deliver a premium experience aligned with the brand’s global look & feel. Every visual element was adjusted with millimetric precision to ensure brand identity fidelity. We conducted a detailed analysis of the brand’s websites in Europe and Asia, incorporating interactions and hover effects to create an attractive and cohesive navigation experience. The result is a consistent experience tailored to the Latin American audience.
3. Customized Checkout
A vertical checkout flow was implemented using the VTEX Checkout Custom app. This solution ensures seamless integration between design and functionality, delivering a smooth shopping journey in line with the brand’s proposition.
The checkout customization demonstrated how digital solutions can be adapted to the specific needs of a business. One example was changing the shopping cart icon based on customer feedback—attention to detail that reinforces the sense of exclusivity. Additionally, terms like “free” or “free shipping” were replaced with “complimentary,” reinforcing the brand’s premium and sophisticated tone.
Result
The creation of this luxury brand’s e-commerce by Corebiz was an ambitious, high-level project with the central goal of providing customers with an online experience that faithfully replicates the atmosphere of its physical stores across various countries.
Both development and QA were handled with great care to ensure no important detail was overlooked. As a result, we successfully built a platform that not only reflects the brand’s image but also offers a cohesive and memorable shopping journey in every market it operates in.
This project showcased Corebiz’s ability to create optimized, tailor-made user experiences that meet the brand’s global standards.
The success of this e-commerce platform, designed by Corebiz, confirms our commitment to delivering exceptional, personalized experiences. Want to create a unique online shopping experience for your brand? At Corebiz, our UX/UI experts are ready to build custom solutions for you.
