Black Friday 2021: Tips for getting the best performance during the most important event of the year

We are in the final preparations for the biggest date in digital commerce. Black Friday has grown every year, and 2021 will be no different. Not only is the number of consumers increasing and the culture of digital consumption growing, but the competition for a share of those sales is increasing.

The number of retailers entering digital commerce is growing rapidly, and with this growth, every detail matters to ensure consumers choose your product.

Low prices are undoubtedly a great incentive, but if you attract consumers to your website, what will they find there? Besides promotions, it is crucial for your sales success that the website is well structured for this date when the volume will be much higher than usual.

With this in mind, we have listed a few points that are essential to performing well, making the customer experience smoother and more secure, helping to increase your sales.

Here are some points that deserve attention:

Before

  • Prevention
  • Media Pixel Tagging Review
  • TagManager Audit
  • Permissions validation
  • Integration test (Antifraud – ERP)
  • Validation of payment terms
  • SEO Audit and Adjustments
  • Website speed analysis (mobile / Desk)
  • Desk Usability Audit and Adjustments
  • Mobile Usability Audit and Adjustments
  • Critical bug audit
  • Fixed usability items and critical bugs.

During – in the week

  • Upload of price list and stock
  • Upload and pre-configuration of items on the platform (banners, etc.)
  • Registration and pre-configuration of delivery deadlines
  • Upload of catalog to MarketPlaces
  • Activation of media campaigns
  • E-mail rules activation
  • Monitoring campaigns x stock by product.

During – in the day

  • Team duty during turnaround (from 8pm on Thursday to 8pm on Friday)
  • Upload of price list and stock
  • Upload and pre-configuration of items on the platform (banners, etc.)
  • Registration and pre-configuration of delivery deadlines
  • Catalog upload to MarketPlaces
  • Activation of media campaigns
  • E-mail rules activation
  • Monitoring campaigns x stock by product.

And if you need it, you already know you can count on us!

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