In the last years, Corebiz has undergone a process of expansion and accelerated growth, having tripled its staff, made acquisitions and started operating in several countries. With the purpose of leading the evolution of digital commerce, it has become a reference in e-commerce services in Latin America, working with large players such as Motorola, Whirlpool, Carrefour, Samsung, Casino Group, Walmart, Carrefour, Decathlon, Estée Lauder, among others.
On July 18th, we announced that Corebiz was acquired by WPP Group, a milestone in the history we have written so far. With this, we became part of the global ecosystem of VMLY&R COMMERCE and took an important step in our global expansion project.
With a talented team and partners that enable us to deliver high-quality service, we built our entire trajectory with a customer focus. And with this movement, we are confident that our customers will be part of this evolution with us, with an increasingly qualified, world-class delivery.
“It is very difficult to enter a new culture, in a new country, without a local guide. It’s not so much a language barrier, but more of how you do business. We now want to use the best that the WPP group has on their side, along with all of our local product development capabilities. As we prioritize Brazilian suppliers, we can be much more competitive in Euro, for example, than the local competition. The idea is to understand who the customers of each location are and reach them in an organized way and with a lot of speed, as well”.
FELIPE MACEDO, CO-CEO AND FOUNDER OF COREBIZ
“We wouldn’t have made it this far without a dedicated team and the highly qualified professionals who make up our team. That is an achievement for everyone. From now on, we expect to create new opportunities and ensure our presence in the global market”.
RENAN MOTA, CO-CEO AND FOUNDER OF COREBIZ
“For us, it is a privilege to be part of the largest communication group in the world! That will allow us to further accelerate Corebiz’s global expansion strategy and strongly contribute to e-commerce at the highest level”.
RODOLFO ALVES, VP OF BUSINESS DEVELOPMENT AND PARTNER OF COREBIZ
“In recent years, we have invested a lot of energy to organize the operation in a scale, world-class structure. Adding this to WPP’s and VLMY&R COMMERCE’s opportunities and capillarity, we have a perfect ecosystem to further accelerate our growth and deliver more quality”.
BRUNO CURY, COO OF COREBIZ
“Companies, both in Latin America and around the world, are looking to increase their e-commerce capabilities, having seen in the last two and a half years the impact that strong digital commerce strategies can have on business growth. Corebiz’s market-leading expertise in enterprise commerce platforms such as VTEX will further strengthen our experience in commerce. I look forward to welcoming the Corebiz team as we expand our offering to customers here in Brazil and around the world”.
STEFANO ZUNINO, WPP COUNTRY MANAGER IN BRAZIL
We are honored to be part of the WPP Group. That shows the greatness of what we have built over these almost ten years of existence, and we are fully aware that this was only possible thanks to the people – those who wear the company’s colors, those who supported, shared the dream of the founders since the beginning, and all those who came onboard and are on this journey with us to bring the best in technology, experience and marketing for e-commerce to our customers and the market. We are sure that there is much to go through, and this is just the beginning. So LET’S ROCK!!
About WPP
WPP is a creative transformation company, which uses the power of creativity to build better futures for the people, the planet, its customers and communities.
With 3,000 offices spread over 100 countries around the world, the British multinational is considered the world’s largest advertising company in revenue and has companies such as Ogilvy, VMLY&R and Wunderman Thompson under its umbrella.
About VMLY&R COMMERCE
VMLY&R COMMERCE is an end-to-end creative commerce company of the WPP Group and confirms the group’s promise that “Creative Commerce” works to deliver creativity that inspires conversion at the moment – regardless of channel.
