With over 80 years in the market, Martí had already been undergoing a digitalization and expansion process for several years, which led to the decision to migrate its e-commerce platform and adopt an omnichannel approach to the business. You can follow the results of this success story below.
About
Founded in 1936, Martí is a Mexican company that sells sporting goods. It began its digital transformation about six years ago and has since embraced technology and implemented various strategies to deliver “a 360° platform with continuous improvements in logistics, communication, and customer experience.”
Challenge
With the aim of strengthening its brand positioning and becoming an innovative and disruptive business, Martí decided to migrate its platform in 2019, choosing VTEX as the ideal platform for this expansion phase and Corebiz to support the entire migration process.
Corebiz Solution
The implementation of Martí’s new e-commerce was completed in a short time, thanks to the flexibility of the VTEX platform, which offers various customizable applications and integrates functionalities that met the business needs.
The migration allowed for enhancements across several aspects of the business:
- More payment options available.
- Increased agility in launching new promotions on the site.
- Greater efficiency in daily configuration tasks.
We launched Martí’s marketplace, which added approximately 5,000 products and integrated the physical and digital stores through tools like in-store capabilities and infinite showcases, consolidating its omnichannel strategy. This step was crucial for the company to manage the unique challenges posed by the pandemic that began in 2020.
At this point, Martí already had a minimally prepared structure to handle the high volume of access and purchases on the site, as e-commerce became the company’s primary sales channel during this period.
Results
The results were significant and strongly felt with the onset of the pandemic, as Martí’s e-commerce experienced exponential and accelerated growth due to its preparedness to adapt to the market changes required by the pandemic.
In just two months, e-commerce sales surpassed five years’ worth of sales. The days were marked by a 300% increase in sales, and 2020 saw a cumulative growth of 150% compared to the previous year. The number of new users grew by 35%, and the number of orders doubled during this period.
Currently, Martí’s e-commerce channel represents 15% of total sales.
With the goal of becoming Mexico’s leading market for sporting goods, Martí continues to invest in highly integrated digital initiatives, aiming to provide the best experience for consumers, who are at the center of its business.
Corebiz works to meet the end-to-end needs of your e-commerce, developing personalized and highly complex projects for any business model: B2C, B2B, Marketplace, App, and more.
With over a thousand projects delivered in Europe and Latin America for major players across various sectors, contact one of our consultants to discover how we can optimize your e-commerce strategies.
