In a segment with high purchase frequency and fierce competition, AMOBELEZA decided to take a strategic step in its business evolution by launching the brand’s new App Commerce channel. With the expertise of Corebiz, the brand utilized the Mobfiq SaaS App Commerce solution, a platform fully integrated with VTEX, to launch its app.
In this article, you will learn more about how this project unfolded and how Corebiz’s expertise contributed to the brand’s impressive results!
About AMOBELEZA
One of the largest beauty e-commerce businesses in Brazil, AMOBELEZA offers a robust and comprehensive portfolio of premium products, covering the main categories in the segment, such as hair care, fragrances, makeup, dermocosmetics, and more.
Challenges
In a highly competitive market like cosmetics, establishing yourself as one of the top consumer choices is crucial and can directly impact the conversion rate. Additionally, offering exclusive prices and gifts to recurring and engaged customers is one of the key differentiators for brands in this market.
The App Commerce channel was already a necessity to enable these strategic initiatives for the brand. They chose Mobfiq, the SaaS App Commerce platform from Corebiz, to launch AMOBELEZA’s new sales channel.
“At Amobeleza, we are constantly looking for solutions that help our business evolve and deliver an excellent experience to our consumers. Having our app was the next step to keep up with our growth and establish ourselves as a strong player in the beauty market.” – Adriana Araújo, Head of Marketing at AMOBELEZA
Solution
The brand chose Mobfiq because it is a SaaS App Commerce platform natively developed for VTEX stores, which allowed for agility in AMOBELEZA’s go-to-market strategy for the new channel.
Corebiz developed the layout for an app with an intuitive flow and key features to enhance loyalty, experience, and conversion.
Integrated with new payment methods to boost conversions, the new AMOBELEZA app was developed with customized communication, encouraging users with exclusive gifts and discounts, and an infinite showcase, featuring easy navigation to increase user engagement time and retention.
Corebiz’s Customer Success team also provided expertise and best practices to help AMOBELEZA’s team launch the app and achieve the expected results quickly and efficiently. They also offered consulting to support customer acquisition strategies and engagement initiatives.
Thanks to Corebiz’s expertise in VTEX and the benefits of the Mobfiq platform, AMOBELEZA was able to launch its new sales channel in just a few weeks, significantly increasing its competitive advantage in the market and achieving the results outlined below.
Results Achieved
Shortly after the launch, AMOBELEZA’s app proved to be a promising channel for the brand, performing well in all key e-commerce indicators.
- 257% growth in GMV (Gross Merchandise Volume)
- 27% increase in average ticket
- 10 times more engagement than the website
- 8 times more retention than the website
- 72% increase in GMV share
- 3 times higher conversion rate than the website
- Over 400,000 downloads after the launch
“From the beginning of the partnership, we relied on MOBIFQ’s know-how, which provided the necessary insights during development and communication regarding the launch […] Our expectations were exceeded, and the app has proven to be a vital channel.” – Adriana Araújo, Head of Marketing at AMOBELEZA
If, like AMOBELEZA, you want to improve your e-commerce indicators and user shopping experience by migrating your VTEX store to a 100% personalized app, we invite you to schedule a conversation with our team to discover the platform and its numerous benefits.
Request a free demo today!
