With the goal of offering a shopping experience that aligns with its customers’ changing behavior, Nutrisco chose Corebiz’s Mobfiq application to launch its own App Commerce, 100% integrated with the VTEX platform.
About the Company
Nutrisco is one of the leading companies in the Chilean food industry, with an extensive portfolio of brands. Its main mission is to create, produce, and market food that transforms the world, generating a positive impact on people, the industry, and the planet through a sustainable nutrition model.
Challenges
As a B2C brand, Nutrisco is committed to remaining relevant by constantly innovating to offer the best customer experience throughout their entire journey.
Recognizing the growing use of mobile devices for online shopping, the brand saw the need to provide a shopping experience that matched this user behavior. Launching a new sales channel, its own App Commerce, emerged as the best solution to this challenge.
Solution
Nutrisco chose Corebiz because it needed a partner with extensive knowledge and experience in VTEX, the e-commerce platform the brand uses. Their intention was to have an App Commerce store fully integrated with their current platform.
Corebiz’s Mobfiq SaaS App Commerce solution was essential for enabling the launch of the channel. The expertise applied in the project for implementation and the development of necessary customizations ensured the efficiency of Nutrisco’s new channel.
Project Deliverables
- Documentation adjustments and business rules applied to Chile
- Implementation and integration of the Webpay (Transbank) payment method
- Customization of delivery scheduling
- A specialized VTEX and App Commerce team developed everything to meet Nutrisco’s business needs
Corebiz played a strategic role in the project from the outset, ensuring the highest quality and efficiency of the selected applications for the brand. They supported the management of the new channel with best practices, making improvements or developing integrations as needed. They also worked on design, UX, and UI to deliver the best experience for Nutrisco’s end customers.
“It was our first application, so having a strategic partner guiding us through this process was very important and rewarding,” says Sofia Borquez, Director of Digital Channels at Nutrisco.
Results
In addition to being a well-known and widely used sales channel by consumers, Nutrisco saw App Commerce as an excellent opportunity to connect more closely with its customers. It opened up a range of opportunities for creating campaigns through personalization, push notification strategies, and other attraction and conversion tools.
Among digital channels, having an app offers new ways to deliver differentiated services to consumers. Nutrisco, with this in its DNA, is always looking to provide excellence to its users.
The app was first launched internally within the company for testing, and Nutrisco chose the Cyberday season in Chile to introduce the new sales channel to the market. Since then, the sales channel has shown growing potential for Nutrisco in terms of increased sales, higher retention, and growth in average ticket.
“Corebiz always thinks about what’s best for the client and their e-commerce. We delivered an excellent product faster and at a lower cost. We are constantly innovating and making improvements so that users can enjoy the best product on the market. We work to facilitate and enhance the user experience with the app. Additionally, we provide unlimited support, always ready to help, and a well-structured sales team with various ideas and advice to boost your company’s revenue. Mobfiq is innovation, ease, practicality, agility, and efficiency,” says Galba Junior, VP of Sales at Corebiz.
About Corebiz
Corebiz is a leader in the implementation of digital businesses across Europe and Latin America. With offices in Brazil, Mexico, Chile, Argentina, and Spain, the company has executed projects in over 43 countries with top market brands, offering services such as e-commerce implementation and growth, SEO, CRM, Retail Ads, Media, and CRO. Corebiz has more than 500 employees and is part of WPP Group, the world’s largest communication and advertising group, integrating into the global VML COMMERCE network.
About Mobfiq
Mobfiq is the only platform on the market developed exclusively for VTEX clients, enabling brands to launch their own App Commerce in just 30 days. With more than 250 features, an intuitive purchase flow, and a sales dashboard, everything is fully integrated with e-commerce and easily managed. The platform has transacted over R$2 billion in GMV, launched over 300 apps, and has more than 20 million unique monthly users.
