Com a utilização de CRO, a Corebiz aumentou em 107% a taxa de conversão de Whirlpool Argentina. As estratégias também foram implementadas para Compra Cierta, site de produtos direto da fábrica do Grupo, que obteve também um excelente resultado: aumentaram em 37% a taxa de conversão do e-commerce.
About Whirlpool and Compra Cierta Argentina
With a mission to earn trust and create demand for its brands in a digital world, Whirlpool S.A., a subsidiary of Whirlpool Corporation, is a leader in kitchen and laundry appliances. It owns well-known global brands such as KitchenAid, Consul, Brastemp, B.blend, Maytag, Indesit, Hot Point, and others.
Compra Cierta is Whirlpool’s factory-direct product e-commerce platform, offering a wide range of products from major brands.
The Challenge
In a long-standing partnership, both Whirlpool and Compra Cierta have trusted Corebiz’s expertise for several years. In 2021, we were tasked with delivering a more intuitive shopping experience for the users of both sites and increasing the conversion rate for Whirlpool and Compra Cierta Argentina.
Corebiz Solution
Our CRO solution was the most appropriate for this case, so we brought our team together to understand the main needs of both sites and design a plan that fit the company’s business model.
We applied a strategic approach to the micro-conversion of a specific user flow based on discovery, data, and experimentation. From there, we applied advanced CRO (Conversion Rate Optimization) techniques tailored to the brand’s needs to optimize the conversion of the sites.
We started with a process we call Design Process Discover, where we used several analysis tools to understand the current state of the sites and map the profile and journey of the users navigating and making purchases.
This phase of the project is extremely important because it allows us to identify potential bugs and opportunities to improve site usability and the user’s shopping experience. We also conducted A/B testing to validate conclusions drawn from the initial analyses.
After making all necessary corrections, we moved to the second stage, called Design Process Testing, where we conducted new tests, presented proposed improvements, designed a prototype, and implemented it to gather feedback directly from users, observing the impact on the e-commerce performance.
It’s important to highlight that at every stage, there was direct communication with Whirlpool to validate and align all expectations, as well as to obtain approvals for the implementation of the suggested improvements.
Whirlpool and Compra Cierta Argentina Increase Conversion Rate with Corebiz
Using CRO, Corebiz increased Whirlpool Argentina’s conversion rate by 107%. The strategies were also implemented for Compra Cierta, the factory-direct product website of the Group, which also achieved excellent results: a 37% increase in the e-commerce conversion rate.
About Whirlpool and Compra Cierta Argentina
With a mission to earn trust and create demand for its brands in a digital world, Whirlpool S.A., a subsidiary of Whirlpool Corporation, is a leader in kitchen and laundry appliances. It owns well-known global brands such as KitchenAid, Consul, Brastemp, B.blend, Maytag, Indesit, Hot Point, and others.
Compra Cierta is Whirlpool’s factory-direct product e-commerce platform, offering a wide range of products from major brands.
The Challenge
In a long-standing partnership, both Whirlpool and Compra Cierta have trusted Corebiz’s expertise for several years. In 2021, we were tasked with delivering a more intuitive shopping experience for the users of both sites and increasing the conversion rate for Whirlpool and Compra Cierta Argentina.
Corebiz Solution
Our CRO solution was the most appropriate for this case, so we brought our team together to understand the main needs of both sites and design a plan that fit the company’s business model.
We applied a strategic approach to the micro-conversion of a specific user flow based on discovery, data, and experimentation. From there, we applied advanced CRO (Conversion Rate Optimization) techniques tailored to the brand’s needs to optimize the conversion of the sites.
We started with a process we call Design Process Discover, where we used several analysis tools to understand the current state of the sites and map the profile and journey of the users navigating and making purchases.
This phase of the project is extremely important because it allows us to identify potential bugs and opportunities to improve site usability and the user’s shopping experience. We also conducted A/B testing to validate conclusions drawn from the initial analyses.
After making all necessary corrections, we moved to the second stage, called Design Process Testing, where we conducted new tests, presented proposed improvements, designed a prototype, and implemented it to gather feedback directly from users, observing the impact on the e-commerce performance.
It’s important to highlight that at every stage, there was direct communication with Whirlpool to validate and align all expectations, as well as to obtain approvals for the implementation of the suggested improvements.
Results
The implementations were carried out over approximately six months (July to December 2021), and the impact was extremely positive, yielding significant results compared to the previous year.
For Whirlpool, we delivered 38 layout tasks and conducted 18 A/B tests. The new interfaces, focused on UX (User Experience) and UI (User Interface), resulted in a 107% increase in the e-commerce conversion rate (December 2021 vs. December 2020).
Similarly, for Compra Cierta, in addition to delivering 38 layout tasks, we conducted 7 A/B tests, leading to a 37% increase in the e-commerce conversion rate (December 2021 vs. December 2020).Want to learn how Corebiz can optimize your e-commerce conversion? Contact us, and we will be happy to assist you.
